Enhancing quotation experience of travel
insurance
GBA Go! travel insurance
Role
UI/UX Designer
Timeline
Aug 2024 - Nov 2024
Platform
Website
Introduction
In 2023, I have joined Zurich Insurance digital team as a UI & Experience designer, responsible for building new purchase journey. GBA Go! is a new travel product focusing on Greater Bay Area on top of the leading product Breezy travel, in which a revamped quotation process adapting the feature highlight and pricing model was developed
Timeline
Competitive analysis → UI design → User ability testing → Production health check
