AP News NFT
Commercial
Website
Website Design, UX UI, 2022
This project is a news NFT sales website jointly launched by AP news and Netease. The key challenge of the project retains the visual identity of AP news while shifting it to a more business-oriented commercial website, which is being tackled by utilising gamification mechanism and visual style shift
Date
Feb 2022 - Apr 2022
Members
Kaweng Lo
My Role
UI/UX Design
Collaborate with
Product manager, Developer
Category
Website Design
Highlight of the project
From content-based to business-oriented
- Establishing a visual style adapt to commercial scenario while retaining the visual style of AP News
Gamification Design
- Utilising hook model as well as gamification design mechanism to encourage purchasing
